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Chandigarh: BMW Group India has accelerated to an all-time high in the first half of 2025, recording its highest-ever car deliveries between January and June 2025, driven by robust sales across both traditional and electric vehicle portfolios. With a total of 7,774 BMW and MINI cars sold, and 2,569 motorcycles delivered under the BMW Motorrad brand, the group is setting new benchmarks in the Indian luxury mobility space.
This stellar growth represents a +10% year-on-year increase, underscoring the brand’s resilience and adaptability amidst a dynamic market landscape.
ЁЯУИ Unprecedented Sales Growth
Breaking down the numbers:
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BMW: 7,477 units sold
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MINI: 297 units sold
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Motorcycles (BMW Motorrad): 2,569 units delivered
Each month in Q2 (April to June) achieved best-ever sales, highlighting the consistency in demand and customer confidence in the brand. The performance comes as a result of strategic product launches, customer-centric policies, and innovative financing solutions.
Vikram Pawah, President & CEO, BMW Group India, stated:
тАЬBMW Group India is steering the success story for 2025 with tremendous fervour. Despite market challenges, weтАЩre fast-tracking growth with a 10% increase in H1. Our dominance in the EV space (+234%) is changing the game, while our long-wheelbase models continue to redefine comfort and luxury. Backed by the RetailNext transformation and Relax.WeCare initiatives, weтАЩre delivering not just cars, but complete peace of mind.тАЭ
тЪб Leading the Luxury EV Revolution
BMW Group India continues its reign as IndiaтАЩs #1 luxury EV brand, achieving a massive +234% growth in EV sales during H1 2025.
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Total EVs Sold: 1,322 units (BMW + MINI)
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EV Share of Total Sales: 18%
The top electric models:
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BMW iX1 Long Wheelbase: Highest-selling EV
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BMW i7: Flagship electric sedan, 2nd highest
BMWтАЩs early mover advantage in the luxury EV space, combined with a strong product portfolio and value-added services, has cemented its leadership. Key initiatives include:
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Smart E-Routing & Charging Concierge
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BMW Destination Charging network
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Complimentary Wallbox chargers
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24×7 access to fast-charging infrastructure
Currently, BMW Group India offers six electric cars and two electric scooters:
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Cars: i7, iX, i5, i4, iX1 LWB, MINI Countryman E
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Scooters: BMW CE 04, BMW CE 02
These offerings are redefining the luxury EV experience with cutting-edge digitalization, sustainability, and dynamic performance.
ЁЯЫЛя╕П Soaring Demand for Long Wheelbase Luxury
Long Wheelbase (LWB) models witnessed +159% growth, commanding a 47% share of total sales тАФ a clear sign of India’s growing affinity for luxury, space, and comfort.
Top performing LWB models:
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BMW 5 Series: Highest-selling BMW sedan (20% sales share)
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BMW 3 Series: Maintains leadership in premium sedan segment
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BMW iX1 LWB: Highest-selling EV
BMW Group India has strategically positioned LWB models across key segments to meet evolving consumer expectations, providing a seamless blend of premium comfort and top-tier driving dynamics.
ЁЯТО BMW Luxury Class: Pinnacle of Prestige
The BMW Luxury Class continues to capture the aspirations of high-end buyers. It comprises:
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BMW 7 Series
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BMW i7
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BMW X7
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BMW XM
These models represent the zenith of BMW craftsmanship, technology, and exclusivity. The BMW X7 alone has crossed 5,000 deliveries in India, proving its enduring appeal among elite customers.
ЁЯЪЩ Sports Activity Vehicles (SAV): The Ultimate Driving Machines
SAVs saw a +17% growth in H1 2025. In Q2 alone, they made up 59% of total sales, up from 56% in Q1.
Top-performing SAVs:
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BMW X1: #1 selling BMW SAV and the top model in IndiaтАЩs premium compact SUV segment (30% share)
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BMW X5: Continues to be highly admired for power and performance
BMW SAVs are known for their commanding road presence, luxurious cabins, and sporty driving characteristics тАФ a winning combination for the Indian market.
ЁЯОп MINI: Compact Luxury with a Cult Following
The MINI brand delivered 297 units, with the MINI Cooper S emerging as the most popular model, enjoying +60% growth vs H1 2024.
Both the MINI Cooper S and the MINI Countryman E had nearly equal contribution, reflecting MINIтАЩs balanced appeal between performance and sustainability.
ЁЯПНя╕П BMW Motorrad: Big on Adventure and Sport
BMW Motorrad continues to dominate the premium motorcycle market, delivering 2,569 units in H1 2025.
Top models:
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BMW G 310 RR: Leading the smart-cc segment
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BMW 900 GS / GSA & BMW 1300 GS / GSA: Bestsellers in adventure touring
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BMW S 1000 RR: Top performer in super sport category
With a diverse lineup catering to both performance enthusiasts and adventure seekers, BMW Motorrad has become the brand of choice for discerning riders.
ЁЯПм Retail.NEXT: Redefining the Showroom Experience
BMW Group IndiaтАЩs Retail.NEXT initiative is transforming the way luxury mobility is experienced. With an investment of тВ╣365.6 crore, the brand is revamping 56 retail facilities across 33 cities, focusing on:
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Futuristic showroom design
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New digital tools and sales journeys
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Enhanced personalization
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Customer-first processes
This immersive experience reflects BMWтАЩs focus on innovation, luxury, and engagement, both online and offline.
ЁЯПБ Conclusion: Driving Toward a Smarter, Electrified Future
With powerful momentum in EV adoption, product innovation, and premium customer experiences, BMW Group India is well on track to close 2025 on a historic high. Its blend of technology, luxury, and sustainability makes it the most dynamic brand in IndiaтАЩs luxury automotive segment.
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