amanté unveils its Latest Campaign: “Made Like You”

#amantéMadeLikeYou   #MadeLikeYou

Mumbai: This season, amanté redefines intimate fashion with the launch of its new campaign — “Made Like You”. More than a seasonal showcase, this is a declaration of purpose: a celebration of modern womanhood in its fullest, freest, and fiercest form.

Positioned as an intimate partner in every woman’s life, amanté‘s latest campaign journeys through her every mood, move, and moment. It’s an invitation to embrace fashion that doesn’t just fit her — but flows with her. From lingerie and loungewear to shapewear and athleisure, this collection blurs the lines between innerwear and outerwear, function and fashion, softness and strength. Because she’s not defined by a single role, and now, neither is her wardrobe.

“Made Like You” is a bold step forward in amanté’s evolution — elevating intimatewear into essentialwear. Each piece is imagined as a second skin, using high– quality fabrics, adaptive fits, and innovations that mirror her rhythm of living. Whether she’s moving through her morning, powering through a workout, or unwinding at night — amanté moves with her, beautifully.

About the Campaign Film
The “Made Like You” campaign film is conceptualized as a vibrant, music video–inspired narrative that follows a group of friends through a series of day–to–day moments — from playful mornings to carefree afternoons and chilled–out evenings. Set against a catchy, mood–lifting soundtrack, the video captures the beauty of female friendships and the joy of simply being.

With each frame, it celebrates women in their raw, natural element — dancing in the living room, lounging by the pool, stretching into a yoga pose, or just enjoying each other’s company.

The film doesn’t just show movement, it feels like movement — fluid, fierce, and freeing. Every beat of the track syncs effortlessly with their energy, echoing how amanté’s products are crafted to move with them — naturally and confidently.

Shot with a distinctly music video lens, the film is a bold experiment in creativity, combining an AI–generated instrumental with human artistry for a sound that’s both contemporary and emotionally resonant. Just like the collection, the campaign is a seamless blend of innovation and intuition — reflecting the modern woman in motion, and the intimate wear that’s made just like her.

The SS25 Collection: Quiet Luxury Meets Everyday Confidence
The Spring–Summer 2025 portfolio spans bras for all occasions and body types, panty, panty packs, shapewear, loungewear, athleisure , and more — all designed to be fluid extensions of the woman herself. Expect seamless finishes, comfortable fits, subtle elegance, and a palette that reflects the season’s moods. From luxurious bras, elevated basics to bold silhouettes, the collection blends style and sensibility with quiet luxury.