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Chandigarh: Amir Chand Jagdish Kumar (Exports) Limited, known for its flagship brand “AEROPLANE”, has filed its Draft Red Herring Prospectus (DRHP) with the Securities and Exchange Board of India (SEBI) to launch an Initial Public Offering (IPO) aggregating up to ₹550 crore. The proposed IPO consists entirely of a fresh issue of equity shares with a face value of ₹10 each, aiming to fuel the company’s next phase of expansion, improve working capital, and support general corporate initiatives.
The company is a prominent player in the processing and export of basmati rice, with a diversified portfolio in FMCG staples. With over four decades of legacy in the Indian rice industry, Amir Chand Jagdish Kumar (Exports) Limited leverages the deep-rooted expertise of its promoters to maintain a competitive edge in both domestic and international markets.
According to a report by CARE Ratings, the company ranks third among its peers by revenue, highlighting its strong market positioning. It is also among a select group of Indian rice brands that have successfully expanded into the FMCG sector. The company’s operations are fully integrated, encompassing the entire basmati rice value chain—from procurement and storage to processing, branding, marketing, and distribution—which enhances operational efficiency and quality control.
AEROPLANE: A Heritage Brand with Global Reach
The company markets its products under its flagship registered and trademarked brand “AEROPLANE”, a name well-recognized in both domestic and overseas markets. AEROPLANE symbolizes quality, trust, and tradition and serves as the core identity across a broad spectrum of rice and food products. The brand umbrella includes over 40 sub-brands, such as “Aeroplane La-Taste,” “Aeroplane Classic,” “Ali Baba,” “World Cup,” and “Jet,” designed to serve diverse price points and regional preferences.
To date, Amir Chand Jagdish Kumar (Exports) Limited has successfully registered 100 trademarks—70 within India and 30 across 26 countries, including key markets in Europe, Asia, and Africa. The company also owns 22 registered copyrights in India, reinforcing its commitment to intellectual property and brand protection on a global scale.
FMCG Expansion: Tapping into Everyday Essentials
In recent years, the company has made strategic inroads into the FMCG segment, offering a wide array of essential kitchen staples including aata (wheat flour), maida (refined flour), sooji (semolina), besan (gram flour), salt, and sugar. This diversification aligns with the growing demand for packaged, branded food products in India and across export markets. It also provides the company with broader revenue streams and insulation against commodity price fluctuations in the rice industry.
Their commitment to quality and integration allows the company to provide consistent product standards, enhance brand loyalty, and strengthen customer relationships. By delivering products across multiple price tiers, the company is able to cater to a wide demographic, from value-conscious consumers to premium buyers, both in India and internationally.
IPO Objectives and Utilization of Funds
The net proceeds from the IPO will primarily be used to fund the company’s working capital requirements, estimated at ₹500 crore, with the remaining portion earmarked for general corporate purposes. This infusion of capital is expected to support the company’s continued growth, expand its operational capacity, and bolster its balance sheet.
The equity shares offered through the Red Herring Prospectus are proposed to be listed on both major Indian exchanges—BSE Limited (BSE) and National Stock Exchange of India Limited (NSE).
Book Running Lead Managers
The IPO is being managed by Emkay Global Financial Services Limited and KFin Technologies Limited, who are acting as the Book Running Lead Managers (BRLMs) for the issue. These firms will guide the company through the listing process and help structure the offering to maximize investor value.
A Strong Industry Outlook
India is the world’s largest exporter of basmati rice, and demand for Indian staples, particularly branded and packaged varieties, is on the rise across the globe. Amir Chand Jagdish Kumar (Exports) Limited is well-positioned to capitalize on this trend, thanks to its global distribution networks, strong brand equity, and diversified product basket.
As consumer preferences shift toward hygienic, pre-packaged, and branded food options, companies like Amir Chand Jagdish Kumar (Exports) Limited are expected to benefit from rising market penetration and pricing power in both rural and urban markets.
Conclusion
Amir Chand Jagdish Kumar (Exports) Limited’s planned IPO marks a significant milestone in its growth journey. With a legacy of excellence, an expanding product portfolio, and a solid operational foundation, the company aims to create long-term value for stakeholders while strengthening its presence in global and domestic markets. The proposed public issue provides investors with an opportunity to participate in a well-established and forward-looking FMCG and agri-export enterprise rooted in India’s rich culinary heritage.
