As Ranked in Brand Finance’s ‘India 100 2025’ Report
#Taj #IHCL #TajIndiaStrongestBrand #TajBrand
Chandigarh: The Indian Hotels Company (IHCL) proudly announced that its flagship brand Taj has once again been named India’s Strongest Brand across all sectors, according to the Brand Finance ‘India 100 2025’ report. This marks the fourth consecutive year the iconic brand has secured this top honour.
Mr. Puneet Chhatwal, Managing Director & CEO, IHCL, expressed his pride in the achievement:
“We are honoured that Taj has been recognised as India’s Strongest Brand for the fifth time and for the fourth consecutive year. This award reaffirms the deep trust and emotional connection Taj shares with our guests, partners, and our dedicated team, all of whom embody the spirit of Tajness.”
He further added: “With a purpose rooted in responsible growth and a vision to showcase Indian hospitality on the global stage, Taj remains committed to unlocking the full potential of India’s tourism sector.”
Outstanding Brand Performance and Global Growth
According to the ‘India 100 2025’ report, Taj has seen a 22% rise in brand value, now estimated at USD 664 million, and has maintained its AAA+ brand strength rating with a Brand Strength Index (BSI) score of 92.2/100. The report also highlights the brand’s strong recognition, with the majority of domestic respondents naming Taj as their most preferred hotel brand.
Taj’s sustained success is driven by:
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A focused asset-light growth strategy within India
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Strategic international expansion, including new or upcoming properties in Saudi Arabia, London, and the Maldives
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A presence across all key hospitality segments, from palace hotels to luxury residences
Mr. Ajimon Francis, Managing Director, Brand Finance India, commented:
“Taj’s continued recognition reflects the strength of its legacy, its emotional resonance with consumers, and its consistent delivery of excellence. Its approach to segmented, strategic expansion—blending heritage with innovation—continues to elevate its brand value and position Taj as a true symbol of Indian pride.”
A Legacy Brand with Global Footprint
With a portfolio of over 130 hotels in 14 countries, Taj offers diverse experiences—from regal palaces and city landmarks to wildlife lodges and luxury resorts—making it a true ambassador of Indian hospitality.
To explore the complete report, visit: Brandirectory.com
