#FashionFactory #FashionFactoryRIL #FashionFactoryExchangeFestival
#FashionFactoryExchangeFestJuly20
Mumbai: If your wardrobe needs a refresh, now’s the perfect time. Fashion Factory, a popular fashion retail format by Reliance Retail, has launched its much-awaited Branded Exchange Festival, inviting shoppers across India to exchange their old, unbranded clothing for discounts on stylish branded fashion.
Running from 1st to 20th July 2025, the festival offers shoppers an innovative opportunity: exchange old, unbranded clothes and get rewarded with instant coupons—plus discounts on leading fashion brands.
How the Exchange Works
The concept is simple and smart: bring your used, unbranded clothes — such as denims, shirts, t-shirts, or kidswear — to any Fashion Factory store, and in return, receive instant coupons that can be redeemed on new purchases.
Here’s what you get:
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Denims: Exchange for a coupon worth up to ₹400
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Shirts: Up to ₹250
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T-shirts: Up to ₹150
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Kidswear: Up to ₹100
On top of these coupons, customers also receive up to 50% off on select branded apparel — making it a double benefit that encourages both smart shopping and sustainable fashion habits.
Brands You Love, Prices You’ll Love Even More
Fashion Factory is known for bringing big fashion brands at surprisingly affordable prices. During the exchange festival, customers can shop from a curated mix of national and international labels, including:
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Lee
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Lee Cooper
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Raymond
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Park Avenue
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Peter England
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Allen Solly
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Van Heusen
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John Players
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Louis Philippe
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Canoe and more
Whether you’re looking for timeless formal shirts, cool casuals, smart workwear, or stylish kidswear, this festival lets you swap the old for the bold — all without breaking the bank.
Why the Exchange Festival Matters
At its core, the Unbranded to Branded Exchange Festival is more than just a promotion. It encourages conscious consumerism — helping customers get value from garments they no longer wear, while also reducing fashion waste.
According to industry reports, India generates over 1 million tonnes of textile waste annually, much of which ends up in landfills. Initiatives like Fashion Factory’s exchange program support circular fashion and offer an eco-friendly alternative to simply discarding used clothes.
Moreover, the festival makes branded fashion more accessible for millions of Indian shoppers. In Tier 2 and Tier 3 cities especially, Fashion Factory outlets provide access to premium fashion labels at reduced prices, enabling style upgrades for budget-conscious families.
A Festival for Every Shopper
From working professionals in need of crisp office attire, to college students hunting trendy casuals, and parents seeking affordable kidswear — the Branded Exchange Festival has something for everyone.
You can choose from:
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Formalwear: Shirts, trousers, blazers, and office essentials
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Casualwear: T-shirts, polos, joggers, denim, and chinos
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Ethnicwear: Indo-western options and festive picks
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Accessories and Footwear: Bags, belts, shoes, and more
Fashion Factory’s spacious, easy-to-navigate stores ensure a comfortable shopping experience for all age groups and preferences. In-store stylists are available at most locations to help you mix, match, and make the most of your exchange savings.
About Fashion Factory
Fashion Factory is India’s fastest-growing chain of value-driven fashion stores under the Reliance Retail umbrella. With a mission to democratize branded fashion, it offers everyday discounts of up to 60%–70% on apparel, accessories, and footwear.
From western wear to Indian styles, from trendy youth fashion to classic staples for all ages, Fashion Factory is a one-stop destination for family shopping. It combines brand assurance with unmatched affordability — a rare mix in the Indian retail landscape.
When and Where
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Festival Duration: 1st July to 20th July 2025
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Available At: All Fashion Factory outlets across India
Final Word: Exchange, Save, Style Up
With inflation nudging up wardrobe budgets and fashion becoming ever more fast-paced, the Unbranded to Branded Exchange Festival is a refreshing idea that blends value, sustainability, and style.
So dig into your closet, find those gently worn clothes, and head over to the nearest Fashion Factory. Exchange your past picks for today’s hottest styles — and save big while doing it.
Because at Fashion Factory, fashion doesn’t just look good — it feels smart too.
