#VedantaMetalBazaar #VedantaMetalBazaarCrosses40000CrSales #VedantaMetalBazaarEmpowersMSMEs #MSMEDigitalAccess #MSME
Chandigarh: In a significant milestone for India’s metals industry and the digital transformation of procurement, Vedanta Limited (NSE: VEDL), India’s leading conglomerate in critical minerals, energy, and technology, announced that its pioneering e-commerce platform, Vedanta Metal Bazaar, has surpassed a cumulative sales value of ₹40,000 crore (US$4.7 billion).
Vedanta Metal Bazaar stands as the world’s largest non-ferrous metals e-store, offering over 1,200 stock-keeping units (SKUs) across key metals including aluminium, copper, zinc, and lead. Launched to democratize access to high-quality industrial metals, the platform has redefined the landscape of metal procurement, particularly for India’s Micro, Small, and Medium Enterprises (MSMEs)—which now make up 60% of its customer base.
A First-of-Its-Kind Platform for the Indian Metals Ecosystem
Procurement of non-ferrous metals has historically been a fragmented and complex process, often influenced by volatile commodity prices, lack of price transparency, logistical challenges, and restricted credit access. Vedanta Metal Bazaar solves these hurdles with a fully integrated, digital-first platform, offering real-time pricing, instant purchase capability, and live shipment tracking.
At the heart of the platform’s convenience is its AI-powered WhatsApp chatbot, which simplifies procurement, order tracking, and customer support. Users can purchase metals with ease—no minimum order quantity required—and receive instant confirmations, making it ideal for both bulk buyers and smaller firms managing tighter supply chains.
Other standout features include:
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Online hedging integration for managing commodity price risk
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Long-term contracts and on-the-spot orders
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Embedded financing partnerships with leading banks and NBFCs
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Full visibility into logistics and order reconciliation
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Dedicated channel partner support and technical assistance
Digital Procurement: Empowering MSMEs Nationwide
Vedanta Metal Bazaar’s mission aligns with India’s vision for strengthening the MSME sector through digital enablement. By removing third-party intermediaries and offering direct access to premium-grade metals, the platform supports cost-efficiency, transparency, and operational flexibility for smaller businesses.
Since launch, the platform has witnessed:
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A 240% surge in active user base
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A 35% increase in SME registrations
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Over ₹1,150 crore in sales financed through integrated credit solutions
By allowing customers to buy in quantities suited to their unique production needs—without restrictive bulk thresholds—Vedanta Metal Bazaar ensures scalability and access, helping smaller manufacturers scale efficiently.
Voices from the MSME Community
The platform’s impact is best reflected in user testimonials:
Gaurav Verma, Director, Pranava Electrical Industries Pvt Ltd shared,
“Vedanta Metal Bazaar is a game-changer for MSMEs. The no-minimum-order feature and simple interface make procurement seamless. We’re excited about the innovations it brings.”
Nilesh Patil, VP – Operations, Kothari Metsol remarked,
“A revolutionary one-stop shop for metal procurement. From order to financial tracking, everything is streamlined and transparent.”
Abhishek Aggarwal, Owner, Sant Aluminium, Alwar, added,
“This platform exceeded my expectations. No purchase cap, a user-friendly app, and on-the-go tracking—it’s perfect for small-town entrepreneurs like me.”
Wide Product Portfolio and Sustainable Options
The e-store offers an extensive range of Vedanta’s non-ferrous products, including:
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Aluminium: ingots, billets, wire rods, rolled products
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Zinc: special high-grade zinc, jumbo zinc, zinc die-casting alloys
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Copper: cathodes, rods
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Lead: refined ingots
In addition, customers can access Vedanta’s sustainable product lines, including:
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Restora™ – India’s first low-carbon aluminium
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EcoZen™ – Vedanta’s low-carbon zinc offering
Both products support industries seeking to reduce their carbon footprint while maintaining high performance standards.
A dedicated Customer Technical Services team also works closely with buyers to provide tailored solutions, helping them optimize product selection, performance, and process efficiency.
Access Anytime, Anywhere
Vedanta Metal Bazaar is available as a mobile app on both Android (Google Play Store) and iOS (Apple App Store), as well as through its web portal at https://vedantametalbazaar.com. With a user satisfaction score of 4.3+, the platform is fast becoming the preferred choice for digital metal procurement in India.
About Vedanta Limited
Vedanta Limited is a globally diversified natural resources and technology group with interests in critical minerals, oil and gas, renewable energy, and digital infrastructure. The company is:
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The world’s largest integrated producer of zinc
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Among the top global producers of aluminium and silver
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India’s only private sector oil and gas producer
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A key player in renewable power and critical minerals for the energy transition
As part of its strategic roadmap, Vedanta is expanding into rare earths, green hydrogen, and digital commerce, aiming to accelerate India’s industrial growth while driving sustainable innovation.
