Chhoti SIP Big Investment: AMFI launches Chhoti SIP, Tarun Yojana, and MITRA 

New Plans to expand mutual fund participation

Mumbai: AMFI launches Chhoti SIP, Tarun Yojana, and MITRA to expand mutual fund participation
The Association of Mutual Funds in India (AMFI) has introduced three new initiatives aimed at improving financial inclusion, investor awareness, and investment recovery. These initiatives— Chhoti SIP, Tarun Yojana, and MITRA—are designed to make mutual fund investing more accessible.

India’s mutual fund industry has seen significant growth, with assets under management (AUM) surpassing ₹65 lakh crore. However, many potential investors remain outside the formal financial system due to lack of awareness and accessibility challenges. AMFI’s new initiatives seek to bridge this gap by simplifying investment processes and educating investors at an early stage.

Here’s a look at the initiatives:

Chhoti SIP: This initiative introduces a ₹250 Systematic Investment Plan (SIP), making it easier for small investors and first-time participants to enter the mutual fund space.

Lowering the minimum investment requirement aims to encourage participation from lower-income groups and those unfamiliar with investing.

Tarun Yojana: This program focuses on integrating financial literacy into school curricula. By educating students about investment principles early on, AMFI aims to build a financially aware generation capable of making informed financial decisions in the future.

MITRA (Mutual Fund Investment Tracing and Retrieval Assistant): Many investors lose track of their mutual fund holdings over time. MITRA is designed to help investors and their legal heirs identify and recover inactive or forgotten investments, ensuring rightful ownership and transparency in the investment process.

SEBI Chairperson Madhabi Puri Buch emphasised the importance of investor participation in strengthening India’s financial markets.”AMFI’s initiatives will encourage more individuals to invest while ensuring transparency and ease of access to mutual funds,” she said.

Navneet Munot, Chairman of AMFI, said, “These initiatives are designed to ensure investing is secure, transparent, and accessible to all, promoting long-term financial well-being.” Venkat Chalasani, Chief Executive of AMFI, added, “Our goal is to lower entry barriers and provide investors with tools to track and retrieve their investments,” he added.

These initiatives make mutual fund investing simpler, particularly for first-time and small-scale investors. A ₹250 SIP allows easier entry into financial markets, while early financial education through Tarun Yojana fosters responsible investing habits.

MITRA ensures investors do not lose track of their money, addressing a long-standing issue of forgotten investments.