The campaign centers on how on-the-go cold coffee serves as an icebreaker for strangers. The cold coffee is so creamy and flavourful that it instantly elevates fleeting moments into memorable experiences.
Chandigarh: Tata Coffee Grand Cold Coffee has unveiled its campaign digital film, a refreshing and relatable take on the daily grind, with chance encounters turning into something more. In a world that’s always on the move, the film beautifully captures how even fleeting moments can become memorable when shared over a chilled ready to drink coffee.
With its new-age appeal and the hook of “Coffee!, here?”, the campaign speaks directly to this new generation—encouraging them to take charge of moments that spark stories and connections and how a cold coffee this good never fails to start a conversation. In a world of quick scrolls and fleeting interactions, a can of Cold Coffee becomes more than just a refreshment—but an instant conversation starter that invites people to pause, engage, and rediscover the joy of simple, spontaneous encounters.
The brand’s punchy slogan, “Too Cool to Have It Solo,” captures the essence of youthful camaraderie and the idea that coffee, like life, is best when shared. It reflects the brand’s core belief—that coffee isn’t just functional, but the coolest way to create a connection.
The Film: A Modern Meet Cute Brewed On the Go
Set in the heart of a bustling metro, the film captures a chance encounter between a young woman and a man. Amid the rush-hour chaos, she sketches him, and in that fleeting moment, their eyes lock. What begins as a quiet, almost unnoticed exchange quickly transforms into something electric—a spark, a smile, a shared glance, and the undeniable promise of something more. It’s a story of connection, unspoken yet powerful, set in the heart of everyday life.
Mr. Partha Biswas, President & Head – RTD Business, Tata Consumer Products, said, “Cold Coffee consumption is exploding in India and we have launched a truly indulgent range of On the Go, Ready-to-Drink cold coffees in delicious international flavours. Tata Coffee Grand Cold Coffee is an invitation for a meet cute which opens a world of possibilities the moment the cans are popped open.
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