Expands its footprint in North India with its first store in the city
Chandigarh: Continuing its expansion in North India, Reliance Retail’s beauty destination Tira has opened its first store in Chandigarh, marking a major step in strengthening its presence across the region. The new store is located at Elante Mall, one of the city’s most popular shopping destinations.
To mark the launch of its first store in Chandigarh, Tira hosted a spirited bike rally — a vibrant celebration of beauty, confidence, and individuality. Bikers and beauty influencers cruised through the city, stopping at scenic, thoughtfully curated pit stops for hydration mists, lipstick touch-ups, SPF balms, and fragrance spritzers. The event set social media abuzz drawing in beauty and lifestyle enthusiasts from across the city and brought together the local community in true Tira style — blending energy, inclusivity, and beauty with a pulse on culture.
Following successful launches in Delhi, Mumbai, Bengaluru, Hyderabad, Chennai, and Pune, the Chandigarh store represents Tira’s continued commitment to offering a best-in-class beauty retail experience. With this launch, Tira brings its tech-powered, immersive shopping environment to beauty lovers in Punjab and beyond.
The store houses a curated mix of prestigious global names and homegrown Indian beauty brands, offering a diverse assortment across makeup, skincare, haircare, wellness, and fragrance categories. Just like all Tira stores, the Chandigarh outlet integrates cutting-edge technology to elevate the in-store experience. Shoppers can explore the Fragrance Finder, smart mirrors with AR try-on, and sample vending machines that dispense complimentary beauty treats. Customers can also enjoy Tira Signature Looks — complimentary glam looks created by professional beauty advisors — and personalized gifting stations equipped with engraving machines to customize gifts for any occasion.
With over 5 million app downloads and a pan-India digital reach covering 98% of pin codes, Tira is redefining beauty retail by combining technology, talent, and tailored experiences.
Visit the new Tira store at Elante mall in Chandigarh and experience beauty like never before — powered by tech, talent, and trend.
