· With Adani Cement now contributing nearly 30% of cement used in India’s housing and infra projects, tie-up helps CREDAI builders directly tap into its robust supply chain.
Chandigarh: Adani Cement and CREDAI (Confederation of Real Estate Developers’ Associations of India) have entered an exclusive preferred partnership to advance sustainable and high-quality construction in India. The signing took place in the presence of Hon’ble Chief Minister of Goa, Shri Pramod Sawant, during the CREDAI Governing Council Meeting held in Panjim, attended by industry body office bearers and leading developers from across the country.
Mr Vinod Bahety, CEO – Cement Business, Adani Group, stated: “Our exclusive partnership with CREDAI is a testament to Adani Cement’s commitment to nation-building through sustainable and innovative construction. By joining hands with CREDAI, we aim to accelerate the adoption of world-class cement products and green concrete solutions in India’s real estate sector.”
In practice, the industry body members will have the advantage of enhancing their project quality in various parameters, including:
Availability of Adani Cement’s Innovative Concrete Solutions: Availability of Adani’s diverse Ready-Mix Concrete (RMX) and advanced concrete solutions customised to varied requirements – from standard grades to specialised mixes. Notably, this includes Adani Cement’s green RMX range like ECOMaxX ultra high-performance concrete (UHPC), which offers the industry’s broadest range of green concrete with 30–100% lower embodied carbon content compared to conventional concrete.
GRIHA-certified Green Products: Ambuja’s range of innovative and blended cement products such as Ambuja Cement, Ambuja Plus, Ambuja Compocem, and Ambuja Kawach and ACC’s Suraksha, Concrete Plus, Gold, F2R, and HPC, are listed in GRIHA’s (Green Rating for Integrated Habitat Assessment) green product catalogue. GRIHA is a national green rating system developed by the Ministry of New and Renewable Energy, Government of India.
Advanced Additives & R&D Support: A broad array of advanced additives and admixtures developed through Adani Cement’s deep technical R&D capabilities will now be available for all CREDAI members.
Technical Services: Adani Cement’s technical services team – part of its Adani Certified Technology (ACT) initiative – will closely engage with CREDAI developers to provide material consultancy, quality assurance, and on-site support.
This announcement comes at a pivotal time when India’s cement consumption patterns are undergoing a significant shift. Traditionally, individual home builders (IHBs) in the retail segment constituted the largest share of cement usage, accounting for roughly 60% of demand.
In particular, the rise of high-rise and skyscraper construction is reshaping urban skylines and construction requirements. With India’s urban population projected to exceed 600 million by 2030, vertical development through tall buildings is becoming essential to meet the demand for urban space. These projects require specialised cement formulations and technical know-how to ensure safety and longevity at greater heights.
