Anchor Consumer appoints Mrunal Thakur as Brand Ambassador for Dyna Soaps

Unveils New Campaign “Pehli Jhalak Kare Khoobsurat Asar

Chandigarh: Dyna, a premium beauty soap brand from the house of Anchor Consumer Products, known for its superior skincare formulations, has announced acclaimed actress Mrunal Thakur as its new brand ambassador. With her elegance, confidence, and natural beauty, Mrunal perfectly embodies the essence of Dyna, making her the ideal face for the brand’s latest campaign, “Pehli Jhalak Kare Khoobsurat Asar”.

The announcement marks a strategic move by Dyna to strengthen its position in the premium beauty soap segment, catering to consumers who seek an indulgent skincare experience without compromising on value. As an aspirational icon, Mrunal resonates deeply with modern women who prioritize beauty, confidence, and self-care.

Mrunal Thakur’s association with Dyna comes at a time when the brand is expanding its footprint in the premium beauty segment, offering a Grade 1 soap with 76% TFM (Total Fatty Matter) and 0% fillers—a hallmark of superior purity and effectiveness. Infused with real ingredients, Dyna ensures deep nourishment, long-lasting freshness, and radiant skin, making it the preferred choice for women who aspire for luxurious self-care.

“Mrunal Thakur represents everything Dyna stands for—grace, poise, and timeless beauty. Her journey from television to Bollywood mirrors our brand’s evolution, making her the perfect ambassador. We are excited about this collaboration and believe it will elevate Dyna’s appeal among beauty-conscious consumers,” said Karan Shah, Director of Anchor Consumer Products.

“I am thrilled to partner with Dyna, a brand that truly understands the essence of beauty and confidence. The new campaign beautifully captures the magic of first impressions, and I love how Dyna empowers women to feel their best every day. It’s an exciting journey, and I’m looking forward to being a part of it,” said Mrunal Thakur.

Dyna’s latest TVC, directed by Uzer Khan and produced by 30Sec of Fame, showcases Mrunal as a confident, radiant woman whose presence leaves an unforgettable impact. The visual storytelling emphasizes how Dyna enhances beauty and confidence, aligning seamlessly with its tagline “Pehli Jhalak Kare Khoobsurat Asar.”

With the growing demand for premium beauty soaps that offer skincare benefits, Dyna’s strategic partnership with Mrunal Thakur is set to elevate the brand’s presence in the market.