#BMWMotorrad #BMWDealershipKolkata
Kolkata, West Bengal: BMW Motorrad, the premium motorcycle brand of the BMW Group, has unveiled its all-new dealership in Kolkata, operated by OSL Motorrad. The state-of-the-art facility, strategically relocated to IFFCO Bhawan on Major Arterial Road, New Town, promises an enhanced retail and service experience for biking enthusiasts in the region.
The dealership, led by Mr. Charchit Mishra, Dealer Principal of OSL Motorrad, spans 6,600 sq. ft. and showcases BMW Motorrad’s signature offerings — from high-performance motorcycles to a wide range of premium lifestyle gear and accessories. The new outlet also reflects BMW Motorrad’s global retail design standards, aimed at creating an immersive and rider-focused experience.
Transforming the Customer Experience
At the inauguration, Mr. Vikram Pawah, President and CEO of BMW Group India, emphasized the brand’s commitment to delivering more than just motorcycles.
“At BMW Motorrad, we are dedicated to crafting unforgettable riding experiences. This new dealership embodies our customer-first approach and strengthens our presence in a key market like Kolkata,” said Mr. Pawah.
A Hub for Riding Passion in East India
Mr. Charchit Mishra added,
“Relocating to this world-class facility marks a significant milestone for us. Beyond premium sales and service, our goal is to nurture a thriving rider community that lives the BMW Motorrad motto: ‘Make Life a Ride.’”
The dealership features a 12-motorcycle display area, a fully equipped service center with 6 dedicated bays, and a lifestyle section offering branded apparel and gear. A standout feature is its integrated café — a welcoming space for customers and riders to connect, relax, and engage with the brand.
Community-Driven Riding Culture
BMW Motorrad is known for cultivating a strong rider community across India. Through curated programs such as the BMW Motorrad Safari, GS Experience, and weekend Brake-Free rides, the brand encourages customers to explore both road and trail, with expert-led training and tours designed to enhance skills and foster camaraderie among riders.
With this new dealership, BMW Motorrad reaffirms its focus on the eastern India market, offering not just premium motorcycles but an unmatched ownership and riding lifestyle.
