01
Mar
Despite a strong demand for in-store interactions, 53% of traditional retail stores surveyed have yet to adopt technology solutions. Chandigarh: PwC India has launched a report titled, "The Retail Reinvention Paradigm: How brands could up their game," at the Retailers Association of India’s (RAI) Retail Leadership Summit in Mumbai today. According to the report, 60% of brick-and-mortar retailers surveyed believe that improved access to technology can empower them to enhance their competitiveness in this evolving market. The report emphasises the use of AI-driven analytics for personalised experiences, mobile apps for consumer engagement, and modern POS (Point of Sale) systems for…