23
Apr
#TiraLifestyleMerchandise ~ Introduces a curated range of beauty-adjacent, lifestyle essentials ~ Mumbai: Reliance Retail’s Tira, the beauty retail disruptor is stepping into an exciting new space and making its debut in lifestyle merchandise. With this category expansion, Tira is building a deeper brand universe, extending its presence beyond beauty shelves and into the everyday lives of its community. The launch introduces a curated range of beauty-adjacent, lifestyle essentials that blend form and function. These are not beauty products – but lifestyle companions crafted to complement the routines of beauty enthusiasts, bringing a sense of joy, self-expression, and design-forward utility into…