25
Mar
The campaign aims to encourage investors to adopt structured financial planning for their future goals #ABSLAMCSabseImportantPlan New Delhi: Aditya Birla Sun Life AMC (ABSLAMC) has launched the 'Sabse Important Plan' (SIP) campaign to highlight the importance of systematic investment plans (SIPs). The campaign aims to encourage investors to adopt structured financial planning for their future goals. The first ad shows Saini, a regular office goer dreaming about opening a chain of café’s in “Khayali Pulao” style while the other shows Simran, a working professional dreaming about traveling the world in “Hawai Baatein” style. However, in both cases, it dawns on…