Mercedes-Benz India clocks its best-ever fiscal with 18,928 cars retailed in FY 24-25

Q1 2025 sales at 4775 units: Strong demand continues for Mercedes-Benz’s Top-End Luxury and BEV portfolio

Chandigarh: India’s most desirable luxury car maker Mercedes-Benz today announced its best-ever fiscal sales with 18,928 new Mercedes-Benz retailed. The company also retailed 4,775 new Mercedes-Benz in the January to March 2025 period. Mercedes-Benz sales was primarily driven by new product launches, qualitative network upgradation and elevating customer experiences. Mercedes-Benz India’s ‘Desire to Exceed’ market strategy reflected in growing customer loyalty and increasing desirability of the brand in the Indian market. Strong performance of the Core and Top-End Luxury segment remained the highlight of last fiscal and Q1 2025 sales, and was complemented by a strong acceleration in the BEV growth and its increased penetration.

Robust demand for the Top-End Luxury segment: The key highlight for Mercedes-Benz India’s fiscal 24-25 and Q1 25 sales had been the strong and consistent demand for its Top-End Luxury segment comprising the likes of S-Class, Mercedes-Maybach, EQS SUV and the AMG range. Top-End Luxury segment sales grew by 34% in FY 24-25 with robust demand for S-Class, Mercedes-Maybach Night Series, G 580 with EQ Technology, EQS SUV and the iconic AMG G 63.

In Q1 2025 more than 1 out of 4 cars sold in India by Mercedes-Benz remained a ‘Top-End Luxury’ vehicle. Waiting period for the Top-End Luxury segment ranges from 4 months, and up to a year for the iconic AMG G 63.

Consistent traction driving the ‘Core’ segment:

Mercedes-Benz’s ‘Core’ segment remained the highest contributor to its sales in FY 24-25 and in Q1 2025. The Core segment comprising C-Class, E-Class LWB sedans, the GLC and GLE SUVs continued to drive customer desire and loyalty, contributing a significant share in the overall sales volumes of Mercedes-Benz.

In Q1 2025, the success of the E-Class LWB (now available with a dynamic E 450 variant) continued, with very high customer traction across all markets. The Long Wheelbase E-Class remains the highest selling luxury car in India.

Entry Luxury Segment: Mercedes-Benz ‘Entry Luxury’ offers product substance, having higher value for luxury customers. In Q1 2025, Mercedes-Benz ‘Entry Luxury Segment’ declined by 28%, in a segment primarily dominated by products at a lower price point with high market offering.

Mercedes-Benz BEV portfolio grew by a robust 51% in FY 24-25 fiscal, with a penetration of 7% of total sales. BEV sales growth underlined the continued strong response to the entire portfolio, highlighted with the highest ever customer deliveries for the EQS SUV.

Mercedes-Benz India, as part of its ‘Go to Customer’ strategy, has major Retail Network expansion planned in Q2 2025. As part of market expansion, Mercedes-Benz will expand its retail network to 21 world-class MAR20X outlets in new emerging markets, as well in existing metropolis of New Delhi NCR, Mumbai, Bengaluru, Hyderabad and Chennai, with an investment of Rs. 450 crores from Franchise Partners in next three years. Mercedes-Benz will also debut in key emerging markets of Kanpur, Jammu, Varanasi, Udaipur and Patna among other markets. A state-of-art modern luxury facility was inaugurated in Agra last week.