Panipat: Nuvoco Vistas Corp Ltd, India’s fifth-largest cement group by capacity, proudly presents Nuvoco Duraguard Cement ‘Sabse Khaas Pehelwan’, a premier wrestling championship designed to discover and celebrate Haryana’s rich wrestling heritage. This tournament will provide aspiring wrestlers with a professional platform to compete, showcase their skills, and gain recognition at the state level.
The campaign seamlessly integrates with the brand’s tagline, “Seedhi Baat Hai, Duraguard Khaas Hai,” through “Sabse Khaas Pehelwan Ki Khoj”, a quest to find Haryana’s finest wrestlers. The champions who showcase unmatched strength and resilience will not only earn the title but also get a chance to be featured as micro-market brand ambassadors in Nuvoco Duraguard Cement’s advertising campaigns.
The competition will take place across all 22-district headquarters of Haryana, culminating in the Grand Finale. The championship will feature mat wrestling (freestyle) in multiple weight categories for both men and women. The men’s categories include 61 kg, 74 kg, and 125 kg, while the women’s categories include 53 kg, 62 kg and 76 kg.
Adding to the excitement, Sabse Khaas Pehelwan offers attractive prizes. The Grand Finale champions will take home ₹1,00,000 for first place, ₹50,000 for second place, and ₹25,000 for the two joint third-place winners.
Chirag Shah, Head of Marketing, Innovation and Sales Excellence at Nuvoco Vistas Corp. Ltd. stated, “Wrestling is deeply rooted in Haryana’s cultural heritage, representing strength, endurance, and resilience—values that align perfectly with Nuvoco’s Duraguard Cement, known for its advanced technology, superior quality, and durability in modern construction. The ‘Sabse Khaas Pehelwan’ campaign is a unique initiative to strengthens our bond with communities, builds consumer trust and reinforces Nuvoco Duraguard Cement’s leadership. We look forward to witnessing Haryana’s finest wrestlers rise to the challenge and claim their moment of glory as true ‘sons of the soil.’”
Manish Kumar, Head of North Sales at Nuvoco Vistas Corp. Ltd., stated, “Haryana holds strategic importance for Nuvoco, and expanding our footprint in this region remains a key focus. With a capacity of 1.2 MMTPA, our Haryana Cement Plant manufactures Nuvoco Duraguard Microfiber Cement—our premium offering tailored for northern markets, with a special emphasis on Haryana. . Its strategic location ensures faster deliveries, allowing us to serve our customers more efficiently. Our ‘Sabse Khaas Pehelwan’ campaign is a testament to our commitment to the region, helping us build stronger connections with both our customers and the communities we serve.”
